How to Market Your Practice & Design Your Ideal Lifestyle

Attention all chiropractors, medspa owners, massage businesses, doctors, physical therapists, physiotherapists, acupuncturists and all wellness business owners…
How do you feel about working weekends, evenings, even Fridays?

Are you still satisfied when giving your clients or patients what they want rather than what you know they really need?

Do you want to avoid the frequent wondering and thinking how you’re going to market and fill your schedule each week?

Does marketing your business stress you out where all you want to do is be the practitioner you went to school for?

Do you want a simpler wellness practice or business with predictable sources of new clients who pay your top rate, stay loyal, and refer?

Are you living present in the moment and enjoying your life now rather than waiting until you retire?

Does working the rest of your life seem inevitable?

Write down what your ideal life looks like for you.

Journal it, even draw it out so it’s visual.

Make a vision board and embrace the feelings you get from achieving all this!

Start thinking more about what you need to do to create that for yourself.

Here’s some thoughtful questions I suggest thinking about…

What skills do you need to learn? Marketing? Time management?

Who do you need to align yourself with to possibly help you achieve your dream?

What are some new habits you’re committed to?

What limiting beliefs about yourself, people around you, or even the world do you need to let go of?

What conversations do you need to have with your significant other or spouse?

Listen, life is filled with things we don’t want to do, yet need to, it’s just how it goes.

Bluntly said, I often find it’s the more successful ones who are more tolerant and comfortable with being “uncomfortable” than everyone else.

They often are more willing to face rigorous truth and reality and ask themselves and others the uncomfortable questions that must get dealt with in order to move forward.

Your very success depends upon your choices being aligned with your lifestyle preferences and goals.

For example, I’m done flying around the country to teach or attend seminars.

When I travel, it’s only for pleasure and vacation now.

I mostly prefer working at my home office when not treating clients and patients.

And as a result, I’ve set up my businesses and practice to do just that.

I truly believe the purpose of being in business is to live your life the way you want to live your life.

So while I definitely still work hard to be of service and help others, it means that the desire to do what I want, when I want, and how I want gives me that motivation necessary to work hard and smart.

What do you want?

What are you willing to do to accomplish your goals, your dreams?

Are you being realistic?

If you’re unsure, talk to others who are more successful than you.

Then you’re bound to get the skills you need to make it happen!

Michael’s interest in health and wellness goes back to his childhood. He grew up loving sports and played a lot of different ones, including baseball, soccer and gymnastics, and basketball was his favorite. Until the day he woke up with excruciating pain in his low back.

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